As an avid animal (and all things feathered) lover: I have done some research on marketing and animals. Apparently, wine and liquor companies (i.e. Fat Bastard - a hippopotamus , Ravenswood - a raven, Famous Grouse - a red grouse, among many many more) that feature animals on their labels sell up to 75% more than those that don't. I imagine other types of companies fare the same. Several insurance/investment companies also feature animal mascots: ING features a Lion, T. Rowe Price, a bighorn ram; The Hartford group, a red stag. And who could forget the Alfac duck?
So why not name Covi's yellow-naped Amazon parrot, Pirate, as the face of Lasik for Justice. My significant other, who took his Admiralty Class with Covi last Fall, mentioned him being the mascot for the class... particularly when he yelled out obscenities at random in a sort of 'avian turret's syndrome' way.
And I cannot think of a better animal representative for a place where people 'talk' out and express their thoughts than a parrot!
Let me know what you think! :)
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